Fourteen years, one idea, six brands.
Carbon is the base element of everything — the one material that can be shaped into almost anything. Groundz is the space where that shaping happens: the workshop, the platform, the ground floor. That's the whole premise the company was built on.
Founded, on two ideas at once
Carbon Groundz began with computer sales & maintenance on one side, and two-wheeler customization on the other. The founding motto: we customize, we design, we rebuild.
Custom apparel enters the mix
Custom-printed t-shirts, mugs, keychains, and pendrives — pop-culture and superhero merch that let people carry their favorite themes into everyday life, built on the same customization instinct as the original two lines.
Groundz Digital is born
The first client website went live, and Groundz Digital became a real service line — soon expanding into social media, digital marketing, paid ads, and SEO. The motto evolved to we customize, we design, we build — the company was no longer just rebuilding, it was building from scratch. Tech and Customz kept running steadily alongside it.
Cosplay launches, Trikman partners in
Detailed character costume and prop work grew into a dedicated vertical, taking on corporate clients and event work. Around the same time, Carbon Groundz partnered on Trikman — precision mechanical solutions including automotive clamps, rigs, and welding fixtures. With cosplay and Trikman now in the mix, two-wheeler customization was retired as focus narrowed.
A move to the UAE reshapes the company
Founder Vishwajeet Sathye relocated to the UAE, and Carbon Groundz was registered there with digital as its core focus. Without a founder on the ground in India, custom apparel, cosplay, and the Trikman partnership all paused. Groundz Tech kept running independently in India, continuing computer sales and repair. This is also when the current brand architecture took shape — one parent company, with each vertical carrying its own groundz.[name] identity — and Groundz Digital grew steadily out of the new UAE base.
The next two verticals take shape
groundz.work — a workforce and EOR platform for hiring in India — entered development, alongside Groundz Trade, built around import, export, and wholesale. Both are being built out properly before launch, rather than rushed to market.
Today, that history is being restructured into six focused brands under one parent — each one carrying forward the same instinct the company started with in 2012.